Beauty brands I discovered via the Indie Beauty Expo
I first discovered the Indie Beauty Expo when the event made its first European debut in 2018, and I attended the event in London, which was run in collaboration with Feel Unique.
The Indie Beauty Expo gives those in the beauty industry the chance to discover the best of indie beauty and to support the growth and success of indie beauty brands and the entrepreneurs behind them.
I remember attending the event - it was very vibrant, there was a lot going on and it was a great chance to network. Best of all, it was the perfect opportunity to discover independent beauty brands that I’d never heard of and to sample products.
Here’s a list of the beauty brands I discovered via the Indie Beauty Expo.
Antonym: creates organic and natural high performance makeup.
Axiology: sells 100% evil-free lipstick, lip crayons and hand care products.
Andmetics: creates perfectly shaped brows in the comfort of your own home.
Awake Organics: plastic-free, 100% natural, cruelty-free, British made, eco-friendly skincare, shampoo and deodorant.
Catrice Cosmetics: makeup brand inspired by fashion trends from around the world.
Essence Cosmetics: high-quality cosmetic products that are affordable and cruelty-free.
Evolve Organic Beauty: award-winning, hand-crafted natural and organic skincare, body care and hair care products. Proudly created in Hertfordshire, England.
Hynt Beauty: sells natural, vegan and cruelty-free beauty products that give your skin a healthy boost.
Gallinee: prebiotic and probiotic skincare, body care and hair care.
Ikoo: hair care ‘with attitude’ that aims to empower women.
Innersense Organic Beauty: organic beauty products for all hair types.
L.O.V: luxury makeup for your eyes, lips, nails and face.
The Kind Planet Company: sustainable skincare that’s kind to your body and the planet.
OrganiCup: a menstrual cup that allows for easier, healthier and greener periods.
Winky Lux: luxury and cruelty-free beauty that’s ‘inspired by magic.’