About me
Hello! My name is Chichi and I am a digital content manager and copywriter working on marketing, SEO, email, social and community, strategy, CMS management, blogging, editing, campaigns and digital transformation projects for global brands and agencies.
After starting my content marketing career in the early 2010s, I’ve built up my knowledge and expertise in the digital industry and worked on many creative projects.
With over 10+ years of experience in the digital industry, I specialise in managing and strategising content for brands across various industries. I’ve worked with clients in beauty, fashion, lifestyle, leisure, personal finance, banking, personal care, luxury, careers, construction, sustainability, food and beverages, insurance, property, education, travel, home and interiors, personal development and wellness.
Tools I’ve used
Content Management Systems: WordPress, Squarespace, Blogger, Wix, Sitecore, Umbraco, SilverStripe and custom-made CMS for David Lloyd Leisure (Netflify).
Customer Relationship Management System: HubSpot.
Email marketing: Mailchimp, Constant Contact, Mailerlite and Substack.
Graphic design tools: Canva, Sketch and Figma.
Social media channels: Twitter, LinkedIn, Snapchat, Facebook, Instagram, TikTok, Threads and Pinterest.
Social and content scheduling and automation apps and tools: Buffer, Hootsuite and IFTTT.
Google tools: Google Search Console, Google Analytics, Google AdSense, Google Data Studio and Google Trends.
SEO tools: Keysearch.co, Yoast, Google Search Console, Screaming Frog and Semrush.
Project management and collaboration tools: Slack, Trello, Monday.com, Octopus.do, Jira, Miro, Azure DevOps and Asana.
Documentation tools: Google Docs, Google Sheets, Google Slides, Google Drive, Microsoft Word and Microsoft PowerPoint.
Communication tools: Skype, Slack, Zoom and Microsoft Teams.
Affiliate marketing tools: Shopstyle Collective, LTK (RewardStyle), Rakuten and Anwin (Affiliate Window.)
Writing/editing tools: Grammarly and Hemmingway Editor.
AI tools: ChatGPT, Copy.AI and Jasper AI.
TESTIMONIALS
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TESTIMONIALS ~
“Chichi is always diligently looking for ways to advise clients/teams on improvements to make to their content strategy. Her role has grown over time as she takes on additional projects and her reputation expands across the agency.”
“Chichi consistently delivers work of a high standard. She is conscientious, always engaged in what she does and strives for the best possible results. She works diligently and methodically and has strong communication - and as a result, she enjoys a high level of trust from her team leaders. She is also showing resilience in the face of challenges, navigating any issues with patience and pragmatism. Beyond the execution of the work itself, she is always described as a pleasure to work with, helpful, kind, and with a real “can-do” attitude.”
“Chichi is great to work with because she is awesome! She’s successfully picked up campaigns and taken the lead on delivering copy for upcoming B2B pharma events. She’s inspiring to work with because she has such a great attitude. Her copy is excellent and so is she!”
“Chichi is a fantastic writer! She always keeps my readers engaged with her superb writing style!”
“Working with Chichi to write content for my website was an effortless and straightforward experience. Communication was fast and she was willing to make editorial changes as requested. I am impressed by her great work and speedy turnaround. I highly recommend working with her.”
“Huge shout out to Chichi! She’s been so helpful and super fast with many copy requests coming in! I love her ideas and enjoy working with her!”
“Thank you for taking on extra projects with such a positive approach. You have been an integrated team member of Informa since day one. Now that the workload is increasing, you are up to the challenge and have a wonderful ‘can-do’ approach with impressive organisation skills and a great overview of long term planning to make things move at an optimal pace. It is a pleasure to work with you and so impressed by your achievements so far!”
“Chichi has proven to be an excellent and valued member of her teams and everyone enjoys working with her. She is always efficient, reliable and enthusiastic. She delivers what we need, never lets us down and adds a lot of energy to her teams. Her efficiency, energy and ability to listen well ensure that she is delivering results time and again, and often before deadlines. Given that she has multiple projects, all with their specific demands, it’s impressive that each team feels they get her undivided attention to tasks - showing that she has a great capacity for juggling assignments and prioritising her workloads.”