About me

Hello!

My name is Chichi and I am a digital content manager and copywriter working on marketing, SEO, email, social and community, strategy, CMS management, campaigns and digital transformation projects for global brands and agencies.

After starting my content marketing career in the early 2010s, I’ve built up my knowledge and expertise in the digital industry, and I have worked on many creative projects.

With over 10+ years of experience in the digital industry, I specialise in managing and strategising content for brands across various industries. I’ve worked with clients in beauty, fashion, lifestyle, leisure, personal finance, banking, personal care, luxury, careers, construction, sustainability, food and beverages, insurance, property, education, travel, home and interiors, personal development and wellness.

Clients

Brands I’ve worked with include ARK Skincare, Estrid, NYX Professional Makeup, Benefit Cosmetics, Noughty Natural Haircare, Afro Hair Skin & Co., Johnson & Johnson, Emani Vegan Cosmetics, Note Beauty, Dr Bronner’s Magic Soaps, Bali Balm, The Somerset Toiletry Company, David Lloyd Leisure, Promocodes.com, Codes.co.uk, The Student Room, TSR Matters, Australian Bodycare, SelectSpecs, Perfec-Tone, CurlKit, GrowHare, Arka, Cool Frames, Alpine Bliss, Timely, Evertone Skin, Informa, Volvo Construction Equipment, Barclays LifeSkills, Barclays, Johnnie Walker, Dandara Homes, Sushi Daily, Away Resorts, MS Amlin and Lilac St.

Tools I’ve used

  • Content Management Systems: WordPress, Squarespace, Blogger, Wix, Sitecore, Umbraco, SilverStripe and custom-made CMS for David Lloyd Leisure (Netflify).

  • Customer Relationship Management System: HubSpot.

  • Email marketing: Mailchimp, Constant Contact, Mailerlite and Substack.

  • Graphic design tools: Canva, Sketch and Figma.

  • Social media channels: Twitter, LinkedIn, Snapchat, Facebook, Instagram, TikTok, Threads and Pinterest.

  • Social and content scheduling and automation apps and tools: Buffer, Hootsuite and IFTTT.

  • Google tools: Google Search Console, Google Analytics, Google AdSense, Google Data Studio and Google Trends.

  • SEO tools: Keysearch.co, Yoast, Google Search Console, Screaming Frog and Semrush.

  • Project management and collaboration tools: Slack, Trello, Monday.com, Octopus.do, Jira, Miro, Azure DevOps and Asana.

  • Documentation tools: Google Docs, Google Sheets, Google Slides, Google Drive, Microsoft Word and Microsoft PowerPoint.

  • Communication tools: Skype, Slack, Zoom and Microsoft Teams.

  • Affiliate marketing tools: Shopstyle Collective, LTK (RewardStyle), Rakuten and Anwin (Affiliate Window.)

  • Writing/editing tools: Grammarly and Hemmingway Editor.

  • AI tools: ChatGPT, Copy.AI and Jarvis.